ABOUT US

WEAR THE BLISS is a brand born from the passion and admiration of a man for women. This man prefers to remain anonymous and calls himself John Doe. He has always been fascinated by the beauty and diversity of the female gender, their fears, their desires, their ambitions. He wanted to create a product that pays tribute to them and that allows them to feel beautiful and confident with their bust, whether it is small or large.

Venus de Milo: marble statue of the Greek goddess symbolizing beauty and love but also fragility and tenacity as she has no arms and has crossed the ages since antiquity. (Louvre Museum, Paris)

From his bedroom, he designed the BlissLift, a revolutionary bra that enhances the bust without straps or back. He found a Chinese factory specialized in creating bras that agrees to make each BlissLift on demand. Thus, he was able to launch his brand in 2022 with a minimal initial investment.

Since then, he has not changed his way of doing things. Each BlissLift is personalized for each order, because each woman is different. This extends the order processing time, but it is an added value that each customer deserves. John Doe does not deliver the packages himself, but he ensures that each order is treated with respect and care by the manufacturer.

WEAR THE BLISS is more than a brand, it is a love story between John Doe and women around the world. He wants to offer them quality, innovative and affordable products that allow them to express their personality and femininity without constraints. He also wants to share with them his ethical and responsible values, respecting the environment and human rights.

Join the WEAR THE BLISS community and discover the BlissLift, the bra that will make you wear happiness!